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How to Optimize Robots.txt for Magento 2 Store

When it comes to robots.txt, most people normally use an out-of-date file with data, and simply copy-paste info from it without taking into account their own website and the platform they are using. Everything flows, everything changes. In this piece, we will show you how to adapt and optimize robots.txt for specifically your store that runs on Magento2. I won’t reinvent a wheel by saying that robots.txt is located in the website’s root directory and it stores data with special instructions for web crawlers. So, if you need to stop indexing of certain categories or web pages, to set the right

How to Enhance Magento eCommerce Website Product Searching or Filtering Experience

Recently on my visit to Singapore, I wandered like a stray animal on the streets. I felt strange among the crowd of unknown faces and unfamiliar places until I used Google maps to heal my misery. I feel the same misery when I visit an unfamiliar store, with improper navigational options. After searching for 100s of products, ranging from 1 to 1000s of dollars, all I could do was to abandon it. Trust me, a weakly optimized site is a big turn off. And this is why you need an optimized eCommerce store. The bottom line is- a user should be

How to Secure your eCommerce Store Before Holidays

When running a safe eCommerce store, you should be expecting an influx of sales and traffic during holidays, and there is every reason for that. According to Statista, about 19.2% of the retail industries total sales accounts for holidays, Black Friday, Christmas and Cyber Monday especially. In fact, there were a total of 121 million Cyber Monday shoppers last year, according to the same data channel. Isn’t it impressive! In order to avoid any unexpected events during holiday times, we’ve brought together some tips and tricks for your eCommerce store security and help you fast-track revenues and growth. Let’s have an

How Can I Check PayPal Account Reputation?

According to BI Intelligence, 46.1% of cart abandonments occur at the payment stage. Glitches and data breaches have always been a big concern for online shoppers. While nothing today is completely risk-free, it will never hurt you to play it safe. PayPal Account Reputation: Not Working Once, PayPal offered quite an easy way to check whether sellers are verified or not by checking their email addresses. Users could just follow the https://www.paypal.com/us/verified/pal=EmailAddressHere link and enter the email address of a seller. Unfortunately, today users get redirected to the ‘Contact Customer Service’ page. Floating around the Internet, I’ve also come up with a number

Being Personal: 10 Sure-Fire Personalization Strategies for Your eCommerce Store

According to Econsultancy, 93% of companies enjoy an uplift in conversions as the result of their website personalization. eCommerce businesses are no exception. If you think that there is no chance to personalize your online store without Big Data and complex semantic analysis, take a look at the following strategies. Online store personalization for a registered shopper If an online shopper has already completed a purchase with your eCommerce store, it is no secret that you have a minimum set of data on them, i.e. first and last name, location, phone number, and email address. In most cases, a name will help

9 ways to increase Magento store returns

Magento has helped 250,000 stores start up their e-commerce journey. When you have a dedicated eCommerce tool with endless customization methods and valuable features. It can help merchants to begin wherever they need and grow at the pace they want. Search Engine Optimization 1. Meta information Magento has options within their platform to fill in Meta information. Make use of these tools and change the description, and the title. A good tip is to explain the product information in the character limit and also the keywords. 2. Write great sales copies Content will forever remain the king of your website. It is the bridge between

Hacking – A Huge Concern for Magento store owners

Hackers are always looking for the lowest hanging fruit to make a quick buck. If your Magento site is not secured properly you could be in danger of the attacks below in this article. You will get a quick glimpse into methods underground hackers use to take advantage of people in this industry. 1. Defacing or Showing off In the underground community defacing a popular site will give some reputation. It shows off your skills to others and gives tons of bragging rights. This is very beneficial for the hacker because it gives chances to meet up and collaborate. This will help

How to Minimize Cart Abandonment in Magento

What cart abandonment is when a customer after going through the store. Puts an item into the shopping cart and doesn't follow through and purchase. An average online e-commerce store will deal with around 70% of getting their carts abandoned. This is estimated to be worth around $31 billions of dollars in sales missed out. There is a variety of reasons why people abandon their online carts. Trivial things like being distracted, unexpected fees, poor service, window shoppers, and being to expensive. Customers expect more of a personalized experience while shopping and want to deal with people. That is why many e-commerce

3 Tips for Merchants to Fight eCommerce Fraud

The fraud industry is growing at an exponential rate. According to the Telegraph, online fraud and cyber-crime saw almost 6 million offenses last year. Safe online shopping has a direct correlation with the reputation of your eCommerce store – it’s never too early to learn more about eCommerce fraud prevention and protect your online business. With the increased threats, the big banks took steps to decrease fraud. They introduced EMV chip and pins to fight fraud in brick and mortar stores all over the world. Every country that implemented EMV saw a huge decrease in fraud in physical stores. Guess what

Grouped Product Type in Magento 2

Magento 2 Grouped Product type

There are two ways to sell a product. It can be done either individually or by getting a certain number of items grouped together and sold in a packaged form. Accordingly, a grouped product means presenting simple standalone products as a group, which comes in handy when intending to offer items by season or theme, for instance. The advantages of having grouped products include an ability to offer product variations on the same page, which greatly simplifies the process of product selection, as well as increases the chances of cross-selling. You can create groups for winter products, for products on sale, items

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