When running a safe eCommerce store, you should be expecting an influx of sales and traffic during holidays, and there is every reason for that. According to Statista, about 19.2% of the retail industries total sales accounts for holidays, Black Friday, Christmas and Cyber Monday especially. In fact, there were a total of 121 million Cyber Monday shoppers last year, according to the same data channel. Isn’t it impressive!
In order to avoid any unexpected events during holiday times, we’ve brought together some tips and tricks for your eCommerce store security and help you fast-track revenues and growth. Let’s have an insight and get ready for the holidays.
USE A DISASTER RECOVERY PLAN (DRP)
This should be a top priority on your list. DRP is a documented process or a set of procedures to ensure your business is recovered ASAP after a disaster takes place. The risk of not having a plan like that is losing your loyal customers, what may lead to their switching to your competitors and not returning. You should be ready to deal with all the errors that might occur as the result of heavy traffic, for instance.
GET A CONNECTION TO A DATA CENTRE
Another annoyance that interferes and spoils customer experience is a slow transaction. Make sure you aren’t using those cheap hosting providers and have the one that will be able to handle heavy peak times. This will ensure that the transactions are as smooth as possible. It is mandatory to have them running 24/7.
BACKUP UP IS A MUST
Always be ready for a possibility to lose all the data during the prime time. Once losing your customers’ data, there is no point of their return. A simple backup program will help you avoid such a situation.
USE CACHE FOR HIGHER SPEED
Site loading time is pivotal as online shoppers have no patience for a page to load – there is a pool of other eye-candy and enticing options on the web. In fact, about 25% of users will abandon a webpage if it loads longer than 4 seconds. These numbers increase by around 40% for load times amounting to 10 seconds, according to Kissmetrics data. Besides the fact that you’ll simply lose customers, running a slow website is bad for SEO too as Google by no means will rank it high in search results. So, if you don’t want it to be penalized in ranking, do your best to be the best. What cache does, it ensures that a webpage is loaded fast so the customer doesn’t lose patience with the loading time.
TEST THIRD-PARTY PROGRAMS AND SCRIPTS
Most websites rely on the use of third-party scripts. These may be scripts for such things as ads or promotions depending on whatever script it is. They might hinder your site’s performance for the reason of possible usage of foreign servers. Test. Test. Test. Before introducing anything new to your website, make sure to conduct a decent research and optimization of third-party scripts.
USE BASIC SECURITY STANDARDS
Using strong DNS or SSL certificates will surely decrease the chances of manipulation and hacking. Also, it is known to put more trust into your site and win over customers’ trust. Trust plays a critical role in building reliable customer-merchant relationships. Moreover, SSL is simple to implement.
LIMIT PAGE ELEMENTS TO PREVENT BAD UX
As it was mentioned above, load times are crucial, and I’ll have to mention it once again. Load times would greatly affect conversion rates and delays will probably direct your traffic to competitors. You can easily fight this by doing a series of tests and removing some useless and non-informative elements on your website like links, unused pages, etc.
KNOW YOUR COMPETITORS
This is an essential step for starting your marketing strategy. You need to watch your competitors and check out what they’re doing well to get more sales. It is common practice to first copy them, then improve everything to the level when you gain over their customers. Competitors will greatly help you out with many things, such as their backlink profiles and marketing strategies. Keep your friends close and your enemies closer works perfectly here.
Having applied the above-mentioned pieces of advice, you will surely get your online store ready for the holidays and will be a success. Do your homework and fix the technical glitches in advance! As simple as that, but 100% tested and working!