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301/302 Magento 2 Redirect

Fit to be used in large-scale enterprises, Magento 2 has much to offer apart from being equipped with highly effective plug-ins for creating eСommerce websites. You can easily create multiple web pages and customize them in accordance with your requirements. The themes are meant to change the look of the website and module plug-ins are meant to enhance its functionality – all this can be enhanced by uploading them directly to the servers.

However, there might be a problem if you wish to modify the website by changing the look of the pages in between. Changing the web pages will ensure that your customers reach the newly created pages or pages that come under similar categories.

How can it be implemented and is there any functionality available? Let’s learn more about 301 redirect Magento 2.

When do you need to redirect your website?

There are scenarios when there are issues with website URL. They can be some permanent changes, typo errors, changes in the category or name of the product, any expansion or contraction in the URL details or its reorientation for SEO purposes.

Also, if you have acquired a new website and discarded the old one, you might want to apply changes to product details or remove an item. Then, Magento 301 redirect is unavoidable.

What happens if you avoid redirecting?

If you chose to avoid the redirecting part, you might lose some of your traffic. Subjectively, a “404 – Page not found” error will appear. In contrast, when you put a redirect code, the visitors will be redirected to a new or a relative page, and won’t abandon your website.


Be careful when configuring Magento 301 redirect as when done badly it can create a vicious circle of redirects and lead to search engine skipping your website. So, enable multiple redirects wisely.

Create your own Magento 301 redirect!

This will be a piece of cake for you, especially if you’ve worked on the earlier versions of Magento as the procedure remains similar.

1. Go to Magento 2 administrative panel.
2. Click Main menu > Marketing > URL Rewrites.

Magento redirect - admin sreenshot
3. Working on URL Rewrites requires you to add some details like:
A. Store,
B. Request Path – this is the original path,

C. Target Path – this is a new path to which the page will be redirected.Magento redirect - URL rewrite information4. Redirect Type > choose either 301 or 302.
5. Add description to inform your customers.
6. Click Save to get the URL rewrite message.

Bottom line

Configuring Magento 2 redirect comes in handy, especially if you don’t want to lose your traffic as well as your customers. However, Magento functionality doesn’t allow to apply mass actions by default. You will still need to get yourself an extension to expand this functionality and save your time. Do your homework and deal with Select Extension Builders to achieve better results!

Magelancer is an enthusiast keen on the eCommerce ecosphere and advanced marketing strategies. With more than 7 years of tech blogging experience, Magelancer gets down to bed-rock and strives for sharing valuable content.

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