Introduction to Magento 2
There is some big secret or hard work hidden behind every successful business. The secret has been finally unlocked. This era is completely digitalized and people are shopping, watching and reacting to what is happening online. At times like these, it’s critical to be present online. A strong standing can be created by some of the good online arena software – and Magento is currently in the forefront.
Magento: Brief Overview
The company was officially launched in 2008, on March 31st. It sparked developers’ and merchants’ interest right away.
The online platform – written in PHP – helps entrepreneurs and business people start their own eCommerce websites and tactically manage them. With time, Magento has become the platform that can easily meet the needs of small, medium and enterprise businesses.
In the beginning, Varian laid the strong foundation for Magento. The software was developed with the help of volunteers, and it’s still actively supported by the famous Magento community.
Magento used to have a substantial share with eBay which helped the company grow big like an olive tree. Today, the Magento world is reverently expecting Magento acquisition by Adobe in Q3 2018 for $1.68B.
Launch of Magento 2
Magento has undergone so many difficult situations but it stood strong and confident. Magento 2 was officially released on November 17, 2015, and got a whole new package of features which knocked off the first version. Magento 2 was completely focused on highlighting users’ engagement in the software that has the power to lead eCommerce websites to a great success.
What are the major Magento 2 features?
After upgrading/migrating/starting with Magento 2, simple management is what you’ll experience right away. The recent tools implemented in this version will give you access to the system in a very effective way. The software is developed to offer more user-friendly environment and scalability, which can surely give a rise to your eCommerce business.
Open flexible architecture
Magento 2 developers have done a great job making the new platform maximally open and flexible. It has been achieved by using a modern tech stack: MySQL, PHP, Apache, redis, etc. Additionally, the modern codebase has made store customization a breeze.
The cache feature which is available in the current version is Redis 3.0. It is excellent for storing the page data and collects cookies in a better way. For page caching, it uses Varnish version 3.5 and allows to easily navigate catalogs, order and check out.
Advanced shopping functionality
Online shoppers are guaranteed to have high-quality shopping experience with a Magento 2 store. The developers have concentrated more on making the purchasing process as easy as possible.
Magento 2 does its best to ensure personalized experience, where a customer’s on-site behavior and other data influence the content, promotions and product recommendations they see.
Powerful search, layered navigation, filtering by such dimensions as price, color and category are just some of the goodies that merchants get.
The new version offers page load time that is 50% faster than the first version. The model is designed to go around with rapid speed, starting from catalog pages to check out pages.
Secured payments and transactions
Magento 2 supports high-security system. The software uses some of the gateways, such as:
These are some of the gateways which make each and every transaction safe and secured. The TLS is used in the current version.
The architecture of model view helps users build stores and progress in an easy manner.
What is the difference between Magento 1 and Magento 2?
The difference between the two versions is colossal. So, if you think that Magento 2 is a simple upgrade – nope, it’s not. Magento 1 and Magento 2 are polar opposites, kinda J
Just take a look:
Bottom Line: Why go for Magento 2?
If you are still unsure which eCommerce platform to go for, think about security, better customer service and shopping experience you can provide shoppers with its help. With Magento 2, you’ve got high chance to fast-track your revenue and growth. The platform is more advanced and has an ample of features that are unavailable to Magento 1 users. Featured products, product menu, categories, attributes, check out, transactions, faster page load time – these are just some of the opportunities that Magento 2 offers.