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Magento 2 in 2017 – Growth Prospects

Magento 1 has been one of the biggest eCommerce platforms for several years already. It currently powers over 250,000 websites all over the world. Such renowned companies as Ikea, Nestle, and Coca-Cola have been using Magento. The fact speaks for itself.

However, the release of Magento 2, which took place in November 2015, has contributed to the immense popularity of the platform. As of today, the amount of websites developed on Magento 2 exceeds 22,700 websites – according to Builtwith.com data – and this number keeps growing.

What are the growth perspectives of Magento 2? How can it surprise users in 2017? Let’s have an insight and find out Magento 2 new features and what it is going to be like in the nearest future and what benefits it will offer to the customers across the globe.

Magento 2 websites - Graphic
Magento 2 Issues and Their Solutions

Right after the release of Magento 2, the concept of the platform looked similar to the one of Magento 1, encouraging the administrators and developers of websites to migrate. However, it soon turned out that Magento 2 is much more complicated, even though it provides more advanced eCommerce features and options for the enhanced website building experience.

According to the expert reviews, Magento 2:

• comes with a better organized and more understandable file structure,
• sets higher standards for 3rd party extensions and modules,
• has a variety of valuable and outstanding development features (e.g. integration of Swagger for API testing), which forced even the most talented developers to “dive” into the exploration of the service and its applicability. This is not to mention bugs that are typical for any newly created platform. Magento 2 is no exception. The service developers had to struggle with the available system dysfunctions and problems that could have a negative impact upon the web development process.

Nevertheless,

Some of the features of the platform proved to be incompatible with the existing extensions. Development of new Magento 2 extensions was associated with new bugs and the problem seemed everlasting. So, the developers had to work on the advancement of the platform, introducing and testing its new version over and over again.

As of today, they have coped with the prevailing amount of these bugs and are very excited to offer a developing product that adheres to the highest niche standards.

Most Fascinating Magento 2 Features

Usability

Currently, Magento 2 has much to offer online store owners and managers. With lots of enhancements and advanced features, the platform has become much simpler in terms of usability.

Some of the recent improvements concern:

• product management options,
• marketing opportunities, and
• content management.

Improved Checkout

On the front end, everything was done to make the checkout process easier and faster. This has become possible thanks to removing a few steps during this process. So, we are slowing moving to One-Click Checkout, which is awesome.

New Payment Methods to Offer

PayPal, Braintree as well as collaboration with Worldpay and Cybersource have created additional payment opportunities as well as the enhanced security of the transactions to decrease chances of hacking.

Magento Marketplace

We will have to leave with the fact that no Magento store can do without 3d party extensions. At least, if it wants to grow and prosper. Marketplace – with its multiple revisions of submitted extensions – has become a great source for getting extensions that actually work, have certain business value, and were double checked by Magento itself.

Migrate to Magento 2 or not to Migrate: That is the Question?

Users who are about to switch from Magento 1 to Magento 2, should clearly realize that the migration won’t be simple. Although the general system structure and administrative interface of the platform look pretty much the same in both versions, the Magento 2 migration can be compared to switching to a brand new system with all the complications and hardships the process implies.

From the growth perspective point of view, this may cause a number of problems with content management, extensions, and configuration settings, just to name a few. However, for those owners of eCommerce websites, who wish to get the most out of the new platform, the transition to Magento 2 is worth the time, effort and related expenses.

Anyways, November 18, 2018, is no longer the ‘End of Life’ for Magento 1 as its support has been luckily extended. So, the 1st version of the platform will live. Magento promises to inform the Magento world 18 months in advance about any possible decisions. So, we will see.

Magento 2 features - chart

Community vs Enterprise Edition

Magento developers point out that they are going to work on the advancement of the free Community Edition of Magento 2, but they encourage users to explore the Enterprise Edition of the platform as well. The thing is that there is a list of marketing features, which have made the Enterprise Edition quite compelling in terms of usability. Some of these features include:

• customer segmentation,
• content staging options,
• scheduled campaigns,
• targeted promotions, etc.

What’s more, Magento 2 Enterprise Edition is reported to be a safer choice as compared to the Community one. The thing is that users have a chance to make use of the Magento support options here. Consequently, their chances to solve the encountered problems and get the bugs fixed are much higher.

Finally, the Enterprise Edition is constantly updated, with the new versions being developed on a regular basis. All these features are not applicable to the Community Edition of Magento 2 and it’s hard to tell, whether they will be implemented or not. This gives the Enterprise Edition a notable privilege over its Community Edition counterpart.

Bottom Line

Having explored Magento 2 new features, we can conclude that the system works like a clock watch… but not for all the projects. This depends upon the needs of users and their readiness to encounter various problems, especially in the process of migration from Magento 1.

To avoid the potential problems, the newly released platform can be recommended to those users, who are just going to develop new eCommerce projects or wish to switch to Magento 2 from other platforms (except for Magento 1, of course). In this case, Magento 2 features and customization capacity will result in the impressive business value, which is definitely worth the investment of time, effort and money.

Hopefully, 2017 is going to become a meaningful year for Magento 2 from the point of view of its growth prospects.

Magelancer
Magelancer is an enthusiast keen on the eCommerce ecosphere and advanced marketing strategies. With more than 7 years of tech blogging experience, Magelancer gets down to bed-rock and strives for sharing valuable content.

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