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Top 5 Progressive Online Shopping Trends for Magento Stores in 2018

We’ve already witnessed some changes in eCommerce. Mobile traffic grows on the day-to-day basis, customer product adaptation gains ground, while the level of competition in eCommerce is higher than ever before. We will still witness some of the past tendencies in 2018, while other ones will disappear. Let’s have an insight into 5 Magento trends that will gain momentum this year. Let’s talk about the low hanging fruit – mobile phones. They will remain big players in the eCommerce arena, forcing merchants to rethink their mobile strategy, including website design and advertising. According to Statista, in the 3rd quarter of 2017,

How to Optimize Robots.txt for Magento 2 Store

When it comes to robots.txt, most people normally use an out-of-date file with data, and simply copy-paste info from it without taking into account their own website and the platform they are using. Everything flows, everything changes. In this piece, we will show you how to adapt and optimize robots.txt for specifically your store that runs on Magento2. I won’t reinvent a wheel by saying that robots.txt is located in the website’s root directory and it stores data with special instructions for web crawlers. So, if you need to stop indexing of certain categories or web pages, to set the right

How to Secure your eCommerce Store Before Holidays

When running a safe eCommerce store, you should be expecting an influx of sales and traffic during holidays, and there is every reason for that. According to Statista, about 19.2% of the retail industries total sales accounts for holidays, Black Friday, Christmas and Cyber Monday especially. In fact, there were a total of 121 million Cyber Monday shoppers last year, according to the same data channel. Isn’t it impressive! In order to avoid any unexpected events during holiday times, we’ve brought together some tips and tricks for your eCommerce store security and help you fast-track revenues and growth. Let’s have an

How Can I Check PayPal Account Reputation?

According to BI Intelligence, 46.1% of cart abandonments occur at the payment stage. Glitches and data breaches have always been a big concern for online shoppers. While nothing today is completely risk-free, it will never hurt you to play it safe. PayPal Account Reputation: Not Working Once, PayPal offered quite an easy way to check whether sellers are verified or not by checking their email addresses. Users could just follow the link and enter the email address of a seller. Unfortunately, today users get redirected to the ‘Contact Customer Service’ page. Floating around the Internet, I’ve also come up with a number

Being Personal: 10 Sure-Fire Personalization Strategies for Your eCommerce Store

According to Econsultancy, 93% of companies enjoy an uplift in conversions as the result of their website personalization. eCommerce businesses are no exception. If you think that there is no chance to personalize your online store without Big Data and complex semantic analysis, take a look at the following strategies. Online store personalization for a registered shopper If an online shopper has already completed a purchase with your eCommerce store, it is no secret that you have a minimum set of data on them, i.e. first and last name, location, phone number, and email address. In most cases, a name will help

Top 3 Magento Chatbots: Comparison Review

The chatbots hype began in 2016. Facebook Messenger had zero bots in February 2016 and over 18.000 by July 2016. Kik had more than 20.000 chatbots in August 2016. Hence, chatbots are promised as the next big thing in tech. Today, we’ve got chatbots for everything: education, fun, traveling, medicine, porn… But let’s back to eCommerce chatbots in general and Magento in particular. Top 3 Magento Chatbots If you might notice, Magento is actively sharing news, stats and tips about chatbots. Even more, on the recent TechCrunch China hackaton, Magento pointed out the following idea: Friendship of Magento 2 with Messengers. Image Credit: Thomas Goletz All this leads

Magneto 2 full overview

Magento is one of the best platforms for ecommerce. It is open source software by a US company called Varian. It will be much beneficial for the store owners and the people to use Magento as it facilitates various options for successful ecommerce. Ever since ecommerce has come to use, there are many ecommerce platforms came all the way in to the market from the beginning but Magento is unique and seems the best ecommerce platform ever. In this era of ecommerce Magento is revolutionary software for the business and store owners and also people for easy access with upgraded

9 ways to increase Magento store returns

Magento has helped 250,000 stores start up their e-commerce journey. When you have a dedicated eCommerce tool with endless customization methods and valuable features. It can help merchants to begin wherever they need and grow at the pace they want. Search Engine Optimization 1. Meta information Magento has options within their platform to fill in Meta information. Make use of these tools and change the description, and the title. A good tip is to explain the product information in the character limit and also the keywords. 2. Write great sales copies Content will forever remain the king of your website. It is the bridge between

Expanding the prospects of your online business with Innovation

When you have over 40% of the product searches beginning on Amazon, being with your magento branded store is not an option anymore. When you want to battle in marketplaces eBay and Amazon you will start to lose power over your name and adds difficulty to managing logistics. The insane growth happening in Amazon and other marketplaces are making merchants to join because if they don't they're missing a ton of potential sales. Below are some tips getting into more platforms. When starting off and getting into multiple different channels, offering discounts becomes overwhelming, the logistics dealing with inventory, and handling distribution.

Hacking – A Huge Concern for Magento store owners

Hackers are always looking for the lowest hanging fruit to make a quick buck. If your Magento site is not secured properly you could be in danger of the attacks below in this article. You will get a quick glimpse into methods underground hackers use to take advantage of people in this industry. 1. Defacing or Showing off In the underground community defacing a popular site will give some reputation. It shows off your skills to others and gives tons of bragging rights. This is very beneficial for the hacker because it gives chances to meet up and collaborate. This will help