As somebody with e-commerce stores, you should be expecting an influx of sales and traffic during holidays. Black Friday especially, any kind of unexpected events could happen during that huge holiday. I will be suggesting things to do to set up your store to maximize the number of sales you can get. If you implement these steps into your web shop you’ll be ready for the holidays.
BE PREPARED BY USING A DISASTER RECOVERY PROGRAM
This has to be a priority on your list and shouldn’t be blown off at all. The risk of not having a plan like this is you can lose your returning customers and they will never come back again. You should be ready to deal with all the errors that will go on with heavy traffic.
GET A CONNECTION TO A DATA CENTRE
Another annoyance that interferes and spoils a customer experience is a slow transaction. Make sure you aren’t using those cheap hosting providers and have one that will be able to handle heavy peak times. This is to make sure that the transaction are as smooth as possible. It is mandatory to have their store running 24/7.
BACKUP UP IS MANDATORY
It is recommending to be ready for a terrible thing to happen and that is loosing all data during prime time, You are at your most vulnerable at peak times to lose everything and you know what happens if you do. Once losing your customer data their is no point of return. This could be all prevented with a simple backup program.
USING CACHE FOR HIGHER SPEED
Site load time is very important for many factors that if your site loads very slow many bad things will happen. Slower sites tend to never get return visitors or have visitors with enough patience to wait. For SEO purposes too, if your site loads terribly slow google will not want it to be on its first page. What a cache does is it an already loaded webpage and is loaded very quickly so the customer doesn’t lose patience with the loading time.
TESTING OF THIRD-PARTY PROGRAMS AND SCRIPTS
Most websites rely on the use of third party scripts they are used for many things like ads or promotion depending on whatever script it is. They scripts hinder your site’s performance because it requires using foreign servers. It is recommending to avoid issues by testing and optimizing the scripts properly.
USING BASIC SECURITY STANDARDS
Using a strong DNS or SSL certificates will greatly prevent manipulation or hacking. Also, this certificate is known to put more trust into your site and win over the customer trust. Trust plays a big role in all purchases and it is simple to implement SSL to your website.
LIMITING PAGE ELEMENTS TO PREVENT A BAD USER EXPERIENCE
If you read above I spoke about how important load times are and I had to mention it again. Load times would greatly affect conversion rates and delays will probably direct your traffic to competitors. You can easily fight this by doing a series of test and removing some elements on your website like images, links, useless pages, etc.
STUDYING THE COMPETITION
This is an essential step for starting your marketing strategy. You need to watch your competitors check out what they’re doing well to get more sales. It is recommended to first copy them than improve on everything to take their customers. Competitors will greatly help you out for many things on like their backlink profiles and their marketing strategies.
If you try and apply the advice I’ve given above to prepare your Magento shop for the holidays. You’ll be successful, start with research and end the day with fixing technical glitches. This is a simple step of methods to get your site ready for the holidays.