Magento 1 has been one of the biggest eCommerce platforms for several years. It currently powers over 250000 websites around the world. Its customers include the world-renowned companies like Ikea, Nestle and Coca-Cola. This fact speaks for itself. However, the release of Magento 2, which took place in November 2015, has contributed to the immense popularity of the platform, and the advancement of the online marketing in general. As of today, the amount of websites developed with Magento 2 exceeds 5500 and this number keeps increasing. So, what are the growth perspectives of Magento 2? How can it surprise users in 2017? Let’s put this issue under the hood now to find out what’s expecting for Magento 2 in the nearest future and what benefits it will offer to the customers across the globe.
Magento 2 Problems and Their Solutions
Right after the release of Magento 2, the concept of the platform looked similar to that of Magento 1, encouraging the administrators and developers of websites to switch to it. However, it soon turned out that Magento 2 is much more complicated, even though, it also provides more advanced eCommerce features and options for the enhanced website building experience.
According to the reviews of experts, Magento 2 comes with a better organized and more understandable file structure and it also sets higher extensions and modules standards. The platform has a variety of valuable and outstanding development features (integration of Swagger for API testing is one of the samples), which forced even the most talented developers to “dive” into the exploration of the service and its applicability. This is not to mention the bugs that are typical for any newly created platform. Magento 2 is not an exception and the developers of the service had to struggle with the available system dysfunctions and problems that could have negative impact upon the web development process.
Some of the features of the platform proved to be incompatible with the existing extensions. Development of new Magento 2 extensions was associated with new bugs and the problem seemed everlasting. So, the developers had to work on the advancement of the platform, introducing and testing its new version over and over again. As of today, they have coped with the prevailing amount of these bugs and are very excited to offer a developing product that adheres to the highest niche standards.
The Features Magento 2 Has to Offer the Store Owners
Currently, Magento 2 has much to offer the administrators and owners of online stores developed on the basis of the platform. With lots of enhancements and advanced features, the service has become much simpler in terms of usability. Some of the recent improvements concern the product management options, marketing opportunities as well as content management.
Users, who are about to switch from Magento 1 to Magento 2, should clearly realize that the transition won’t be simple. Although, the general system structure and administrative interface of the platform look pretty much the same in both versions, the transition to the new version can be compared to the switch to the brand new system, with all the complications and hardships the process implies. From the point of view of the growth perspective, this may cause a number of problems with content management, extensions and configuration settings, but for those owners of eCommerce websites, who wish to get the most out of the new platform, transition to Magento 2 is worth the time and effort.
The developers of the platform point out that they are going to work on the advancement of the free Community Edition of Magento 2, but they encourage users to explore the Enterprise Edition of the platform as well. The thing is that there is a list of marketing features, which have made the Enterprise Edition quite compelling in terms of usability. Some of these features include:
- customer segmentation;
- content staging options;
- scheduled campaigns;
- targeted promotions etc.
What’s more, Magento 2 Enterprise Edition is reported to be a safer choice as compared to the Community Edition. The thing is that users have a chance to make use of the Magento support options here. Consequently, their chances to solve the encountered problems and get the bugs fixed are much higher. Finally, the Enterprise Edition is constantly updated, with the new versions being developed on a regular basis. All these features are not applicable for the Community Edition of Magento 2 and it’s hard to tell, whether they will be implemented or not. This gives the Enterprise Edition a notable privilege over its Community Edition counterpart.
Having explored Magento 2 features, we can conclude that the system works perfect… but not for all the projects. This depends upon the needs of users and their readiness to encounter various problems, especially in the process of migration from Magento 1. To avoid the potential problems, the newly released platform can be recommended to those users, who are just going to develop new eCommerce projects or wish to switch to Magento 2 from other platforms (except for Magento 1, of course). In this case, Magento 2 features and customization capacity will result in the impressive business value, which is definitely worth the investment of time, effort and money. Hopefully, 2017 is going to become a meaningful year for Magento 2 from the point of view of its growth prospects.